economy
January 28, 2026
Ko je influenserka koja je lažirala humanitarnu akciju: Osnovala brend koji zarađuje milione, ušla u udžbenike, pa skandaloznim potezom obmanula javnost!
Influenseri su najveće zlo za medijski prostor. Svako je dobio mogućnost da objavljuje šta mu padne na pamet. Najgore od svega je što je mogućnost zloupotrebe i manipulacije neograničena i štetna.
TL;DR
- Chiara Ferragni started her career as a fashion blogger with 'The Blond,:) Salad,' amassing nearly 30 million Instagram followers.
- She transformed her blog into a brand, founding TBS Crew and launching the Chiara Ferragni Collection, sold in over 300 retail locations.
- Her success led to her being recognized by Harvard University and Forbes, and she was named the most influential influencer in 2017.
- In December 2023, Ferragni was fined €1 million for a misleading charity promotion of Balocco cakes, which falsely suggested profits would go to a children's cancer hospital.
- The Italian antitrust agency found that the hospital received a one-time donation from Balocco before the campaign, not from the cake sales, and Ferragni's companies did not donate.
- Ferragni apologized, attributing the issue to a 'communication error,' and pledged to donate €1 million to the hospital, while appealing the fine.
- Italian Prime Minister Giorgia Meloni criticized influencers who prioritize profit over genuine charity.
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