tech
April 10, 2026
Users furious over new practice YouTube has allegedly introduced: "I was speechless"
Viewers using YouTube on their smart TVs are reporting ads that last an astonishing 90 seconds and cannot be skipped. This move has caused huge anger as watching free content now resembles the worst days of traditional television. Many users report being left speechless when they saw the countdown lasting a minute and a half before the video itself began.
TL;DR
- YouTube users on smart TVs are encountering unskippable ads lasting 90 seconds.
- This change has caused significant user anger, with some comparing it to traditional TV advertising.
- Many users suspect this is a strategy to encourage YouTube Premium subscriptions.
- Some users are considering switching to alternative streaming services due to frustration.
- Google has not officially confirmed the 90-second unskippable ad format and is investigating the reports.
- The issue might be a technical error, but it is causing considerable frustration.
Continue reading the original article