BURGER KING IS COMING, AND LOUIS VUITTON SOON! This is further confirmation of our country's investment activity

February 22, 2026

TL;DR

Burger King plans to open more locations across Serbia.
The French fashion house Louis Vuitton may open a representation in Belgrade, potentially in 2026.
Serbia is becoming an attractive investment destination due to continuous economic growth and a favorable business environment.
The arrival of global brands like Starbucks, Ikea, Lidl, Jamie Oliver, Hard Rock Cafe, and Victoria's Secret indicates growing international confidence.
Experts attribute Serbia's investment appeal to its economic stability, especially as a non-EU member, and its improving political stability.
These investments are expected to lead to increased competition, better prices for consumers, and job creation.
Starbucks opened its first cafe in Serbia in 2019, and Hard Rock Cafe recently opened in Belgrade.
Ikea opened its first store in Serbia in 2017, and Jamie Oliver opened his restaurant 'Jamie's Italian' in 2024.
Lidl has expanded significantly since 2018, now operating over 70 stores and sourcing many products from Serbian companies.
Taco Bell also opened its first restaurant in Belgrade in late 2023.

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