economy

Weight less, price higher: Consumer protection center claims 'Milka' misled consumers

The Consumer Protection Center from Hamburg has accused the manufacturer 'Mondelēz' of covertly increasing the prices of Milka chocolate, writes the German Spiegel.

Weight less, price higher: Consumer protection center claims 'Milka' misled consumers

TL;DR

  • The Consumer Protection Center in Hamburg accuses Mondelēz of misleading consumers about Milka chocolate.
  • The lawsuit claims Milka bars were made thinner and lighter (90g instead of 100g) while prices rose from €1.49 to €1.99.
  • Mondelēz argues that weight is clearly indicated on packaging and attributes changes to increased supply chain costs.
  • The court has suggested it might favor the consumer protection center's arguments.
  • The phenomenon of reduced content for the same or higher price is known as shrinkflation, and the center has documented over 1,000 such cases, primarily affecting branded sweets.