economy
January 20, 2026
KAKO NAS MARKETI NAVODE DA TROŠIMO VIŠE?
Mnogo je stvari koje trgovci znaju, a mi s njima nismo upoznati, zato, oprez! Da li vam se ikada desilo da uđete u prodavnicu samo po mleko i hleb, a izađete s punim kesama stvari koje niste planirali da kupite? Ako jeste, niste neorganizovani, to je sistem.
TL;DR
- Supermarkets are designed to encourage impulse purchases through strategic layouts, pricing, music, and scents.
- Fruits and vegetables are placed at the entrance to improve mood, while essential items like milk and bread are located at the back to make customers walk past more products.
- Products that are often bought together are intentionally placed near each other.
- More expensive products are typically placed at eye level, with cheaper options higher or lower on shelves.
- Promotions like 'buy two, get one free' can encourage buying more than needed.
- Prices ending in .99 create a psychological effect of a lower price.
- The checkout area is a prime spot for impulse buys of small, inexpensive items.
- Scents like fresh bread and slow-tempo music can increase dwell time and spending.
- Tips to avoid impulse buying include shopping with a list, checking prices carefully, and not shopping while hungry.
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