economy
January 21, 2026
Kupujete iste proizvode, ali dobijate manje: Šrinkflacija postaje svakodnevica
Termin koji je sve prisutniji u domaćim supermarketima i prodavnicama, je malo rogobatan, i zove se „šrinkflacija”. Jednostavnim rečima, šrinkflacija predstavlja svesno smanjivanje količine namirnice u pakovanju, koju kasnije proizvođači prodaju po istoj ceni stare (veće) gramaže ili zapremine.
TL;DR
- Shrinkflation is the reduction of product quantity in packaging while maintaining the original price.
- Packaging often remains the same, but the declaration on the back shows a smaller amount.
- This practice is legal as long as the new quantity is accurately declared.
- Food items like chocolate, chips, and pasta, as well as household chemicals like creams and cleaning products, are affected.
- Manufacturers use shrinkflation to increase profits, especially during economic downturns.
- Consumers often overlook checking declarations, which benefits manufacturers.
Continue reading the original article