economy
March 23, 2026
NBS Fines ProCredit Bank for Aggressive Advertising Practices on Viber
The National Bank of Serbia (NBS) announced today that it has taken measures in the process of controlling the legality of ProCredit Bank a.d. Belgrade's operations, having determined that the bank engaged in aggressive business practices by conducting an advertising campaign via the Viber application, for which it issued a written warning and imposed a monetary fine.
TL;DR
- ProCredit Bank was found to be engaging in aggressive business practices.
- The bank conducted an advertising campaign on Viber, sending unsolicited loan messages.
- This practice violated consumer protection laws regarding aggressive commercial practices.
- The NBS issued a written warning and a monetary fine to the bank.
- The bank was also instructed to improve employee training on advertising.
- A warning about the cost of borrowing was not adequately displayed.