economy
April 26, 2026
Two more major retail chains are coming to Serbia: Russian and Italian stores, known for low prices
Several foreign companies are preparing to enter the Serbian retail market. These include two retail chains – Fix Price and Eurospin.
TL;DR
- Russian company Fix Price plans to enter the Serbian retail market.
- Fix Price is a modern discounter with a wide assortment of affordable products.
- The company is looking for locations in Belgrade and Novi Sad.
- Italian company Eurospin is also preparing to enter the Serbian market.
- Eurospin has increased its capital and is training Serbian employees in Italy.
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