tech
January 29, 2026
Audi priznaje da su preterali sa ekranima u automobilima i najavljuje veliku promenu
Audi je javno priznao ono što sve više vozača već godinama govori. Previše ekrana kvari doživljaj vožnje, a tehnologija je u mnogim modelima otišla predaleko. Šef dizajna kompanije otvoreno je kritikovao trend ogromnih displeja, opisujući ga kao tehnologiju radi tehnologije, bez stvarne koristi za vozača.
TL;DR
- Audi's head of design acknowledges that excessive screens detract from the driving experience.
- The company plans to reduce the number of screens and reintroduce physical controls and premium materials.
- This move contrasts with Mercedes-Benz's continued focus on large digital cockpits.
- The shift is partly due to the impracticality of touch interfaces while driving and a desire to return to Audi's signature premium feel.
- Audi's Concept C showcases a smaller, hidden screen, more metal, and the return of the tactile 'Audi click'.
- The goal is to integrate technology smartly without compromising the driving experience.
- New models applying this philosophy are expected from 2027, but current Q7 and upcoming Q9 will maintain the existing design.