economy
March 18, 2026
Ivan drove a truck and now makes kulen that even reaches Madagascar: All Serbs should hear his message
That a good business opportunity can be created in the village is shown by the example from the Banat village of Podlokanj in the very north of Serbia, where after several million kilometers driven behind the wheel of a truck, Ivan Relotić returned to make now world-famous kulen.
TL;DR
- Ivan Relotić, a former truck driver, returned to his village.
- He established a business making kulen in Podlokanj, northern Serbia.
- His kulen has become world-famous.
- The story highlights that business opportunities exist in rural areas.