economy
March 13, 2026
Čačak's Chips Among the Most Popular in the Region, but Potato Production Faces Challenges
Čačak is known in the region not only for basketball and barbecue, but also for its chips, a product loved by almost all generations. Given that Serbia is the 13th largest exporter of chips in the world, it is clear that the role of the city on the Morava River is extremely significant. However, to have chips, we must have potatoes, and it is precisely these agricultural producers who have been facing numerous challenges for years.
TL;DR
- Čačak's chips are popular, and Serbia is the 13th largest chip exporter globally.
- Potato producers in the Moravički district face challenges, including declining production and competition from cheaper imports.
- A meeting between producers, processors, and the Ministry of Agriculture discussed improving production, preserving domestic varieties, and overcoming market challenges.
- The Ministry acknowledged the issue of dumped, cheap imported potatoes impacting domestic producers.
- Further steps include strengthening production and processing, with support from research institutions.
- The possibility of reviving the Potato Center in Guča was considered.
- Producers have faced a production decline for nearly two decades.
- Discussions included exploring subsidies and including potatoes in autumn resource distribution as a vegetable crop.
- Collaboration between producers, processors, experts, and the state is deemed essential for long-term stability.
- The presence of major potato processors like "Chips Way" in Čačak highlights the region's processing potential.
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