fashion
February 8, 2026
Who is the woman who spent a billion dollars on wardrobe in one year and is called the 'Queen of Haute Couture'?
In the week Jonathan Anderson made his haute couture debut at Dior, Mouna Ayoub parted with her couture items.
TL;DR
- Mouna Ayoub, known as the 'Queen of Haute Couture,' is auctioning a significant portion of her extensive couture collection, estimated to be over 10,000 pieces.
- The auction includes around 126 Dior pieces from 1984 to 2022, featuring designs by Marc Bohan, Gianfranco Ferré, John Galliano, Raf Simons, and Maria Grazia Chiuri.
- Ayoub's passion for couture began after her first argument with her husband, leading to a collection amassed over decades, often worn only once.
- She considers John Galliano her absolute favorite, symbolizing freedom and causing her to lose control while purchasing his designs.
- Her collection is meticulously preserved in a secure, undisclosed location, managed by a dedicated team.
- The auction coincides with Jonathan Anderson's debut couture collection for Dior, making the timing significant in the fashion calendar.
- Ayoub is motivated to declutter her wardrobe as her body has changed, and she wishes to pass on the joy of these pieces to a younger generation unfamiliar with legendary designers.
- She jokingly states future auctions depend on how well her future daughters-in-law treat her.
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