economy

February 12, 2026

THE FASTEST GROWING PART OF THE SERBIAN ECONOMY! In this sector, the average salary was even 178,000 dinars three years ago!

The average net salary in the creative industry reached RSD 178,000 in 2023, which is 2.1 times higher than the republican average.

THE FASTEST GROWING PART OF THE SERBIAN ECONOMY! In this sector, the average salary was even 178,000 dinars three years ago!

TL;DR

  • Creative industries contributed 9.3% to Serbia's gross value added and 8% to its GDP in 2023.
  • Employment in the creative sector grew by 22.2%, reaching 189,000 employees, or 8.2% of the total workforce.
  • The average net salary in the creative industry was RSD 178,000 in 2023, 2.1 times the national average.
  • Every seventh entrepreneur or company in Serbia operates in the creative industries.
  • The total export value for 2022-2023 exceeded US$1.3 billion, accounting for 2.2% of Serbia's total exports.
  • The creative sector encompasses 52 activities, including film, music, design, architecture, publishing, marketing, IT, and gaming.
  • The Regional Creative Network of the Western Balkans was established to strengthen regional cooperation among creative centers.

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