economy
March 18, 2026
"Chinese Amazon" Arrives in Europe: Selling Everything from Gum to iPhones, with Same-Day Free Delivery and Chaos-Causing Prices
Chinese giant JD.com has launched the e-commerce platform Joybuy. The platform collaborates with well-known brands such as L'Oreal, Braun, DeLonghi, Apple, and Samsung.
TL;DR
- JD.com has launched its e-commerce platform, Joybuy, in the UK, Germany, France, Netherlands, Belgium, and Luxembourg.
- Joybuy aims to challenge Amazon's market leadership by offering competitive prices and fast delivery.
- The platform will feature over 100,000 products from brands like L'Oreal, Braun, DeLonghi, Apple, and Samsung.
- Same-day delivery will be available for orders placed by 11 AM in major cities.
- Joybuy is offering a subscription service, JoyPlus, for unlimited free delivery, priced at €3.99 during a promotional period.
- JD.com has invested heavily in logistics infrastructure across Europe, including warehouses, parcel lockers, and its own delivery service.