economy

March 5, 2026

Another retail chain joins in, buying two million liters of milk from producers in Serbia

Kompanija Idea marketi saopštila je danas da će u narednim nedeljama otkupiti dva miliona litara mleka proizvedenog u Srbiji, u cilju pružanja podrške srpskim poljoprivrednicima, domaćoj mlekarskoj industriji i ukupnoj privredi u izazovnim okolnostima, kao i sigurnom snabdevanju građana.

Another retail chain joins in, buying two million liters of milk from producers in Serbia

TL;DR

  • Idea markets will buy two million liters of Serbian milk.
  • The purchase aims to support Serbian farmers, the dairy industry, and the economy.
  • It also ensures a secure supply for citizens.
  • The fresh milk will be processed into UHT milk at Mlekara Šabac.
  • Mlekare Ub and Meggle will process fresh milk for K Plus UHT milk sold in over 300 stores.
  • Helmut Fenzl, Director of Idea markets, stated that supporting domestic producers is fundamental to their business.
  • These initiatives are part of a long-term strategy to support Serbian agriculture and the economy.

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