tech

April 29, 2026

100 Years of the Trident: Maserati Celebrates a Century of One of the Auto Industry's Most Recognizable Symbols

This year, Maserati is celebrating 100 years of its famous Trident emblem, a symbol that has been synonymous with Italian luxury, performance, and racing heritage since 1926. The anniversary coincides with the centenary of the brand's first major victory at the renowned Targa Florio race, where Alfieri Maserati, behind the wheel of the Tipo 26 model, achieved a historic result and opened a new chapter for the Modena-based company.

100 Years of the Trident: Maserati Celebrates a Century of One of the Auto Industry's Most Recognizable Symbols

TL;DR

  • Maserati's Trident logo is celebrating its 100th anniversary in 2026.
  • The symbol, inspired by Neptune's Fountain in Bologna, became synonymous with Italian luxury, performance, and racing heritage.
  • Its first appearance was on the Tipo 26 model in 1926, designed by Mario Maserati.
  • The Trident has been associated with major victories, including Targa Florio and Indianapolis 500, and Juan Manuel Fangio's 1957 Formula 1 title.
  • A new era of Maserati design began in 2020 with the MC20, which featured a modernized Trident logo.
  • A global campaign connects historical and contemporary models to showcase the brand's evolution.
  • AI technology was used in the video campaign, including recreating the voice of pioneering female F1 driver Maria Teresa De Filippis.
  • The centenary will be marked throughout the year with events, exhibitions, and a special commemorative stamp from Italy's Ministry of Economic Development.

Continue reading the original article